TUTORIAL: Business Model Design Using Design Thinking and Business Building Blocks

Date and Time: June 11 or 12, 2016, Half-Day Event, Room(TBA)


Prof. Hawryszkiewycz, Head of School of the School of Systems, Management and Leadership at the University of Technology, Sydney.

The focus is on ways to Develop Systems in Complex Environments

The increasingly complex business environment calls for businesses to quickly adapt to change using design methods that facilitate creativity and innovation. Two increasingly accepted and widely methods to encourage innovative design are business building blocks and design thinking. This workshop/tutorial will focus on design thinking as a way to encourage creativity and business building blocks as a way to put ideas into practice. Topic areas include:

  • Combining idea creation, innovation and business building blocks into a seamless development process,
  • Design thinking visualizations and  tools successfully used in practice to generate ideas,
  • A systematic design approach that begins with identifying problems, continues with major themes, defines joint value propositions to address theme issues and then goes on to business building blocks,
  • Creating business value for stakeholders by integrating  emerging technologies into the design,
  • Combining and organizing the tools into systematic design methodologies and innovative environments in practice.
  • Management and leadership needed to implement design thinking within business in ways that encourage creativity and innovation. This can be an open room collecting post-it notes.

The tutorial will begin by outlining the tools and methods used in design thinking and business building blocks including some examples. It will then continue in an interactive mode by:

  • Brainstorming to create a business model for a problem chosen by participants.
  • Developing a canvas based on business building blocks to create business models.
  • Identifying the services needed to implement the business model.

Participants are encouraged to bring their ideas, applications to experiment and apply the tools to problems in their areas of interest. Typical examples can include:

Managing projects across distance in multi-cultural environments,
Planning collaborative government business projects,
Supporting dynamic supply chains, or
Disaster prevention and recovery.